BRANDED CONTENT

Director, Producer & Creative Strategy | Various

This is a selection of work Heather directed, produced or developed the creative strategy for. Work includes award-winning projects for brands such as Microsoft, IKEA, Chevron, PwC, Laserfische, IBM, Cisco, RBC Wealth Management, Samsung, Intel, SAS, UPS, Bank of America, Ryder, Prudential, FEMA, Facebook/Internet.org, CA Technologies, Sealed Air, Google, Econsultancy, Nespresso, UN Women (HeForShe), AbbVie, Capgemini, Aetna, Ribera & Rueda Wines, GSMA, GSK, San Pellegrino, Babynes, Caterpillar, BBC, giffgaff & PayPal. Only a selection of this work is highlighted here.

 Heather created and produced this program for IKEA. It won a Gold Shorty Award and was shortlisted for a Webby award. See the program here:  http://discoveringthenewamericandream.eiu.com/  and the case study here:  https://marketingsolutions.economist.com/work/ikea-discovering-new-american-dream

Heather created and produced this program for IKEA. It won a Gold Shorty Award and was shortlisted for a Webby award. See the program here: http://discoveringthenewamericandream.eiu.com/ and the case study here: https://marketingsolutions.economist.com/work/ikea-discovering-new-american-dream

 Heather developed the strategy for the overall program and gave creative direction to the program videos. This award winning campaign captured best overall content marketing solution (Gold) and best website (Bronze) at the Pearl Awards. See the full program here:  http://transformingbusiness.economist.com/

Heather developed the strategy for the overall program and gave creative direction to the program videos. This award winning campaign captured best overall content marketing solution (Gold) and best website (Bronze) at the Pearl Awards. See the full program here: http://transformingbusiness.economist.com/

Almost 1,000 marketers attended the Metropolitan Pavilion in New York for Econsultancy's JUMP 2013 event. The agenda for the multichannel conference included speakers from Nokia, The Economist, L'Occitane, and VEVO and some great sponsors like IBM, Exact Target, ReturnPath, CrownPeak, and Zmags. Video direction by Heather Taylor, created by Casual Films.